Get creative with AdWords – SMX London

My talk at this year’s SMX in London focussed on how to teach an old dog some new tricks: AdWords is now around since more than 10 years, and while many companies have figured out how to unlock this channel’s potential for ecommerce, many have left its creative potential untapped.

This presentation shows how to find new keywords territories, generate awareness in a creative, innovative way and automate some tasks to go beyond the usual.

You can check out the presentation below or also read a bit more about it in this post. Enjoy!